MYTH: Bordeaux wines are too expensive. First off, “too expensive” is subjective. Secondly, due to high global demand, the most famous Bordeaux wines can be very expensive. These are the wines that grab the headlines. These are the wines around which this myth was born. It has been reported that less than 5% of all Bordeaux wine sells for more than 15€! Let that soak in for a moment. That means that more than 95% of all Bordeaux wine sells for less than 15€ per bottle. So even when we grumble about Château Beau-Coup de l’Argent raising their price by 20% each year over the past three vintages, we still know an overwhelming majority of producers do not engage in such practices. The subject of this week’s Saturday night email is a big favorite of ours. I don’t want to bore anyone here, because it does fall into the 95% category. It is actually a rather unusual wine, as a quick look at WineSearcher Pro Version reveals only two other merchants in the US are listing a 2016 vintage of this type of wine. And after having not purchased any of the 2015 vintage of this wine, we are thrilled to welcome back to our bins, the 2016 Château Armurey Bordeaux Clairet!
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Though seemingly not as obscure as it once may have been, one still must search hard to find a Bordeaux Clairet (say clare-AY), especially here in the states. A reminder: Bordeaux Clairet is a light red wine, darker than a Rosé and lighter than your typical red table wine. It is made in roughly the same way a Rosé may be made, only the juice stays with the skins longer which produces more pronounced flavors and aromas, as well as its happy-go-lucky color. It is made much like the wines which were shipped from Bordeaux to England in the middle ages. These Bordeaux Clairets were enjoyed by the English from the time of Eleanor of Acquitaine’s marriage to the eventual King Henry II in 1154. These wines were the inspiration of the English word Claret (say clare-ETT), still in use today, to describe the much darker red wines from Bordeaux. Bordeaux Clairet is the perfect red wine for summer. Don’t want to drink white wine with your backyard ‘cued burgers and dogs? Don’t fret; a chilled glass of 2016 Château Armurey Clairet will do the trick. Pizza and red sauced pasta? Sure a fine spaghetti red always works, but in the heat of summer? Bordeaux Clairet is the answer. Earning nicknames like, “Fruit Punch for adults, Oh Yeah!, and the anti-wine-geek wine,” we’ve enjoyed this wine going back to the 2012 vintage.
Our quest for Bordeaux Clairet began with a question from a former colleague, which set in motion our tracking down the 2012 vintage. It proved to be a big favorite, not only for our customers, but for each and every one of us.The 2013 came and went. Quickly. The 2014 came with its own humorous story and was enjoyed by all, but when it came time for the 2015, we hit a logistical snag and had to pass on it rather than receive it in late September of last year. Sorry about that. Learning from our mistake, we were sure to buy the 2016 as soon as it was released, and it arrived just as spring was packing its bags and moving on. Anya, Chris, and I have all taken bottles home to enjoy, and we are in agreement that it is the perfect wine for these summer days. Sip it on its own, or pair it with comfort food, the 2016 Armurey Clairet will put a smile on your face and save you some cash to boot!
FACT: Most Bordeaux wine is inexpensive. One fact that often goes unmentioned is that in many cases, estates in Bordeaux are passed down in families for generations, taking real estate costs off the table. The majority of Bordeaux producers are farming families living off the land, producing wine for their own consumption, and allowing the excess to be sold in the marketplace. We’re just happy that we came across the Armurey Clairet a few years ago, as it has become a symbol of summertime for many of you and all of us. Wishing you all good health and fortune for the summer of ’17. – Peter Zavialoff
PS: VinExpo was held in Bordeaux earlier last week, which means that all pricing for the 2016 Futures has now been released (these are for the wines in the less than 5% category). We have been actively buying the wines, as the vintage is destined to be an all-time classic. Should any of you have any questions about the 2016 Bordeaux vintage or if you are interested in any of the wines, please contact me at peter@wineSF.com or at 415.355.9463 and I will be happy to discuss it with you.